Getting to know Shopware

What is Shopware

Shopware is a leading e-commerce platform that is used by some of the world’s biggest brands, retailers and manufacturers in the B2C and B2B sectors. Well-known customers include Aston Martin, Borussia Dortmund, Jägermeister, Haribo, Philips and thyssenkrupp. As a forward-looking open source solution, Shopware gives users the freedom to achieve their growth potential quickly and easily – through more flexibility and less complexity. To date, more than 100,000 companies have relied on a Shopware solution.


Product management

Products are at the heart of your online business – from one standard software solution, Shopware provides you with everything you need to effortlessly get started selling.

  • Intuitive creation of products and categories
  • Infinite number of products
  • Import and export of products
  • Maintenance of product types and characteristics
  • Product can be assigned tags (tagging system)
  • Creation and management of your own free text fields
  • Variant capability and filtering of item variants
  • Creation and sale of virtual products
  • Sale of customised products
  • Product ratings and cross-selling function
manage customers

Customers and prices

Managing customers and orders, as well as various pricing configurations, belong to the core functionalities of your online shop.

  • Rule-based prices, e.g. certain customer properties or shopping basket configuration
  • Customer group-specific prices
  • Country-specific currencies and tax rates
  • Creation of customer groups and customer profiles
  • Structured shopping basket and checkout processes
  • Optional guest ordering without registration
  • Multichannel capability – B2B and B2C
  • Special B2B features
  • Clear customer and order management
  • Automatic document generation, e.g. invoices or cancellations
  • Take orders quickly and easily via the administration

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Shop configuration

Intuitive operation, numerous features, comprehensive configuration options: Shopware creates an agile and straightforward work routine.

  • Intuitive user guidance during the installation process
  • Multichannel capability: unlimited number of shops including management via a backend
  • Any number of sales channels, shops, links
  • Completely multilingual
  • Many language packs available
  • Simple creation and integration of forms
  • Comprehensive import and export functions with freely definable profiles and mappings
  • Easy configuration of shipping and payment option
  • Risk management (via rule builder) to avoid payment defaults
  • Any number of filtering options
  • User management with various login data and rights and roles management
  • Central and intuitive media management
  • Find things quickly thanks to universal and powerful search in the backend
  • Configurable error pages
  • Tagging function for grouping customers, products, etc.
Pixel perfect


Managing customers and orders, as well as various pricing configurations, belong to the core functionalities of your online shop.

  • Fully customisable online shop design
  • Professional design templates
  • Conversion-optimised design already available with the standard theme
  • Fully responsive display that is optimised for all end devices
  • Powerful search function
  • Integrated content management system (CMS)
  • Drag & drop editor for creating pages such a landing pages, category pages or detail pages
  • Quick View free from the
  • Professional Edition and higher
  • Storytelling / Section-by-section scrolling free from the
  • Professional Edition and higher
  • Social Shopping free from the
  • Professional Edition and higher
  • Adjustable catalogue listings and customisable filter functions
  • Configurable HTML and text emails


From the standard version of Shopware, we provide you with various marketing features that have been specifically designed to boost your sales.

  • Vouchers and discount codes
  • Product exports for price search engines and affiliate platforms
  • Creation of dynamic product catalogues with flexible filter criteria – product streams
  • Powerful promotional functions such as time-controlled discounts
  • The most important SEO functionality already integrated as standard
  • Optimised for mobile-first indexing
  • Comprehensive statistics including bounce analysis
  • Creation of responsive and SEO-optimised content elements via
  • CMS functions
  • Standard Google Analytics integration (recording of all relevant ecommerce figures)
Fast & Efficient


Lean, efficient and powerful: Shopware exclusively uses state-of-the-art technologies to provide you with a secure and scalable system.

  • Shopware is completely open-source and available on GitHub
  • Compatible with the latest PHP version
  • Symfony full stack
  • SSL capable
  • Dataprotection and Cookie-consent-tool
  • API-first – all processes can be operated via API
  • Elasticsearch integration
  • Bootstrap, Twig & JQuery as frontend technologies
  • Blue-green deployment for incremental updates on cluster systems
  • Use of additional frameworks, e.g. jQuery, AngularJS or
  • Ember.js possible
  • Composer integration
  • Migration assistant for simple switchover to Shopware *available as a free app
  • Comprehensive caching layer (HTTP, entities, search indexing)
    CAPTCHA and honeypot solutions to avoid spam
  • CSRF protection
  • Production template


With over 3,500 apps and themes available in the Shopware Store, you can easily add new features to your shop.

  • More than 3,500 apps, templates and interfaces in the
  • Shopware Store
  • Standard interfaces for the most popular payment providers and options including PayPal, Klarna, credit cards, etc.
  • Various interfaces for common systems such as ERPs, newsletters, online market places, payments, etc.
  • Plugin manager in the administration for simple management, installation and update of your extensions
  • Compatibility with multishops
  • Plug-and-play installation of apps and themes
fast & easy


Whether Professional Edition or Enterprise – you have various support options available to protect your investment for the long-haul.

  • Freely bookable support options with different scope
  • International product support from our headquarters in Germany
  • Comprehensive documentation
  • Complimentary first installation from Professional Edition and higher
  • Free updates for your shop with active Subscription from Professional Edition and higher
  • Huge Partner network to assist you in your project implementation
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