With over a decade of experience in digital marketing, Holly started her career in the commerce sector. As the Director of Marketing at ITG Commerce, she oversees marketing strategy and operations, leveraging her background in marketing agencies and in-house team leadership.

Not Ready to Replatform? Embrace the Composable Pathway

The allure of a best-in-breed commerce experience is undeniable but the prospect of a full-scale replatforming project can be daunting. A recent Forrester study underscores this challenge, revealing that a significant 74% of businesses struggle with the limitations of monolithic commerce platforms. While replatforming promises a fresh start, the associated costs, extensive timelines, and potential […]

5 Trends Shaping Ecommerce in 2024

Trends Shaping Ecommerce in 2024

In 2024, the ecommerce landscape is evolving beyond the basics. Think thrifty deals, voice-activated assistants, eco-friendly choices, and vibrant communities. In this article, we’re delving into the untapped trends that will redefine online shopping. Here’s your insider’s guide to what’s ahead: Thrifty Shoppers on the Rise Value reigns supreme: Driven by economic factors, 70% of […]