Choosing the right theme for your eCommerce business is one of the hardest decisions you’ll face. We’ve worked with most varieties, from simple templates to complex storefronts – experienced web devs can stumble, and ‘foolproof’ themes can falter.

Don’t be dismayed. At ITG, dealing with Magento themes every hour of every day, a certain consistency is revealed. Magento is difficult, that’s a wholly positive thing. It’s the best kind of challenge – one that keeps our industry exciting, keeps storefronts growing, and keeps products moving.

Sure, it seems easy enough on the surface level – certainly more so than starting your company, targeting your industry, and making a name for yourself. All of that hard work, however, can be nullified if it’s presented to potential customers in a lackluster way.

That’s why you should utilize the full breadth of our research here at ITG HQ. Sprinkle in these insights on top of your current developments, and you’ll see how the quality service you’re offering needs to be portrayed in a quality way. If you’re using the Magento platform, we suggest utilizing the vast array of free themes available – it’s infinitely cheaper than hiring a bespoke designer, yet just as beneficial to your eCommerce business.

The secret is selecting the correct one for you. Luckily, we can help. Read on for our comprehensive guide to the top 30 free Magento themes for 2020!

1 – BizKick

Let’s kick things off, with the aptly named BizKick

It’s a great one to start with, for both this article, and your business. Although the entirety of their marketing revolves around the fashion industry, you’ll find more than just couture applications for this theme. With (genuine) one-click installation and a focus on mobile experience, SEO will naturally be boosted alongside all of the other positives that come with choosing BizKick as your theme of choice.

Major Features:

One-Click Installation
Optimized for Mobile
Uninvasive SEO Focus
Clean Code for Future Scaling
Simple, Stylish Design
Well-Written Supporting Documents

Suggested Uses:

Fashion
Consumer Goods

Compatibility:

Magento 2, 2.3
USD, EUR

2 – EM Necessary

If you’re after similar stylings, but want a touch more design customizability, why not take a look at EM Necessary?

If you’re willing to delve a little deeper into customizability, maintenance and content editing, this theme is definitely worth some analysis – especially when dealing with consumer products. Hover-image and quick-view capabilities increase the focus on your catalogue, while a visual content editor allows customization on the fly. This theme requires a little extra effort than most, but pays back in bulk!

Major Features:

Lots of Sales-Boosting Widgets
Responsive, Screen-Adaptive Design
Customizable Theme Framework
Visual Content Editor
Quick-View, Bestseller, Featured Product Capabilities
Adjustable Font, Colours, Row-Size, and More

Suggested Uses:

Consumer Goods
Companies that Cater to Multiple Industries
Aesthetic-Based Products

Compatibility:

Magento 2.0
Advanced Layered Navigation Extension

3 – Ebajes

We’ve touched on mobile-centric design earlier in this list, but if you’re wanting to truly captivate both mobile users and search engines, have a look at Ebajes

There’s a reason why they’ve chosen tech products for their promotional images – you’ll be hard pressed to find other themes with such a direct focus on mobile usage. By sacrificing some design and customization functionality, Ebajes bestows insanely-fast loading times upon your platform. Aesthetically, it still brings a cutting-edge, technical look to the table, but a key benefit is the Search Engine Optimization that speed will bring. With sectioning for bestsellers, new products and more, you don’t even lose too much in the way of sales-boosting customer experience!

Major Features:

Exceptional Loading Times and Speed
Clear, Simple Design
Comprehensive Product-Tagging
Good Range of Integrated Extensions
Innately Boosts SEO
Perfect for Mobile Audiences

Suggested Uses:

Technology
Healthcare
Software
Mobile-Based Markets

Compatibility:

Magento 1.9
Filter Products Widget Extension, Images Slideshow Extension

4 – StartElectro

Despite the namesake, StartElectro isn’t a genre of music, nor is it a supervillain. It’s a great, free magento ecommerce theme

We’ve highlighted this one for its smooth design, which is easily customizable for consumer-centric businesses. A key element is the ability to finetune catalog pages, going beyond the base template if required, with little extra effort.

Major Features:

Cross-browser Excellence
Configurable Swatches & Styles
Product Pages & Catalog Pages
Responds Well to Many Devices

Suggested Uses:

Technology
Software
Fashion
Mobile-Based Markets

Compatibility:

Magento 2.3.1

5 – Ketty Magento 2 Beta

For free Magento 2 templates, you shouldn’t be afraid to check out beta releases. This theme demonstrates why

By trading a modicum of comfort, you get to place your business at the forefront of Magento development, making use of the latest features before competitors even know about them. That comfort can be important, however – so ensure you’re making use of every benefit, otherwise a more established template could suite you better.

Major Features:

Cross-browser Excellence
Comprehensive Slider Carousel
Configurable Swatches
Unparalleled Product-to-Cart Journey
Product Spotlighting

Suggested Uses:

Fashion
Technology
Household Goods

Compatibility:

Magento 2.0.x

6 – Ves Kasitoo

If the idea of a beta product is enticing, but you’re after a bit more security and solidity, we recommend checking out Ves Kasitoo

Ves Kasitoo’s creators, Venus Theme, have hosted it on GitHub, providing you with not only their feedback and assistance, but the entire website’s pool of experienced developers. Any update or addition of code is scrutinized for potential errors, yielding a very reliable theme, that is still implementing the latest Magento boons.

Major Features:

Retina-Display Ready
Customizable Deal & Sale Alerts
Heavy Magento 2.0 UI Integration
Fast Checkout & Carting

Suggested Uses:

Fashion
Accessories

Compatibility:

Magento 2.0.x
Magento 2.1.x
MultiVendor Marketplace Extension

7 – Shoppy

Another entry from Venus Theme, Shoppy is a slightly older, simpler theme than the aforementioned Ves Kasitoo

That doesn’t make it inferior, however – it’s just designed for those of you running older versions of Magento, or who need stability over an extensive feature set.

Major Features:

Legacy Support
Mobile Friendly
Menu Customizability

Suggested Uses:

Fashion
Accessories

Compatibility:

Magento 1.9.x
Magento 1.8.x

8 – Yume

Our final selection from Venus Theme, Yume features a little bit of everything we’ve listed so far, nestled in an easy-to-configure Magento ecommerce theme

Originally released on the precipice of Google Analytics’ Magento 2 compatibility, this theme has seen consistent updates, keeping it as a top choice as far as free Magento 2 options go. A robust template to begin with, extra effort is rewarded via the highly customizable components therein.

Major Features:

Heavy Analytics Focus
Unparalleled Bootstrap Layout Configuration
High Cart & Item Customization
Tactile Menus & UI

Suggested Uses:

Fashion
Household Goods
Accessories
Furniture

Compatibility:

Magento 2.0.x
Magento 2.1.x

9 – EM Titany

Responsive & Intelligent UI Design Scalable via Widgets Ajax Cart Quick & Easy to Install EM Titany

For an option premium in quality, yet still free in price, it’s worth checking out EM Titany

You’re getting a comprehensive product – but pay attention to the variety of free (and costly) widgets that can be used to transform EM Titany into the best of what Magento has to offer. Whichever way you choose to utilize the theme, the most important thing is consistent: a clean, responsive User Interface.

Major Features:

Responsive & Intelligent UI Design
Scalable via Widgets
Ajax Cart
Quick & Easy to Install

Suggested Uses:

Fashion
Furniture
Accessories
Software/Digital Products
Technology

Compatibility:

Magento 1.9.x
Magento 2.0.x

10 – Magento Absolute

A mainstay of eCommerce, the Absolute theme for Magento has been featured on many top ratings and rankings, with ours no different:

The name ‘Absolute’ sums this free Magento 2 theme aptly; it doesn’t contain all of the bells and whistles more recent themes feature, but it comes with everything you need for a basic eCommerce storefront, neatly nested within stability and robustness.

Major Features:

User Friendly Back-End
Simple & Clear Presentation
Easy Module Manager Installations
Open Source

Suggested Uses:

Fashion
Accessories
Technology

Compatibility:

Magento 2.0.x, 2.1, 2.2, 2.3.

11 – Grayscale

Renowned for high levels of satisfaction and feedback, Grayscale works subtly, allowing the key features of your product to take center stage.

Although the word grayscale may generate initial feelings of monotony and bleakness, the situation here is rather different. It’s a canvas and robust framework, ready to receive your creative energy with flexibility and compatibility.

Major Features:

Non-Invasive Design
Smart Catalog & Product Options
Responsive UI

Suggested Uses:

Fashion
Premium Goods
Technology
Sporting Goods

Compatibility:

Magento 1.6.x, 1.7.x, 1.8.x, 1.9.x.

12 – Classic Template

As is often the case, the simplest solution is often the best. Magento is no different, which is why we recommend taking a look at Classic Template, by Templates Master

It’s not the best looker of the bunch, but it’s reliable. And robust. And responsive. And many other adjectives beginning with R… Rudimentary in every aspect, this theme is great if you need something that gets the job done, in a straightforward way.

Major Features:

Simple Design, Set-Up & User Experience
Modular & Easy to Customize
Wide Browser & Device Support

Suggested Uses:

Furniture
Decor
Household Goods

Compatibility:

Magento 2.0, Open Source

13 – Pixtron

Sometimes, however, simple isn’t what you need. Sure, the process for customers will be simple – but you’re willing to go that extra mile, make use of every back-end feature, and prove that free eCommerce storefronts can excel premium options in almost every way. Pixtron enables you to do this wholeheartedly:

Sleek and gorgeous, this preview is just one avenue Pixtron can take you down. Custom built well into Magento 2’s release cycle, every accessible feature has been incorporated and accounted for. We highly recommend this theme for anyone interested in min-maxing their product range, utilizing a vast array of features that turn customer data into increased sales.

Major Features:

Bespoke-Level Design Options
Social Media Integration
Huge Quantity of Responsive Widgets
Unique Block-Based Modularity

Suggested Uses:

Technology
Art & Design
Decor
Fashion
Sports

Compatibility:

Magento 2.2.x, 2.3.x, 2.3.3

14 – F2

These two characters represent a free Magento 2 template that is almost unparalleled in impacting eCommerce design. That’s a grandiose description, but one well-deserved

Another theme built with Magento 2.3 in mind, F2 is often mimicked by design houses and teams alike. That’s a little bit crazy, considering you can get something very similar – for free. Throw in customizability, intelligent widgets, and a unified aesthetic, and F2 does an incredible job at delivering pure quality to your digital storefront.

Major Features:

Comprehensive, Well-Designed Options
Responsive & Modern
Wide Toolset
Allows for Precise Tailoring & Adjustments
Many Handy Sales Tools

Suggested Uses:

Decor
High Fashion
Luxury Goods

Compatibility:

Magento 2.x

15 – Mobile Shoppe

Many Magento 1.8 themes are broken, unsupported and archaic. We found that Mobile Shoppe still holds up for those of you wanting to run an older version of Magento

You aren’t going to find the wide array of features that modern Magento setups boast, but in Mobile Shoppe, you are going to find something that works, and works well. Like this product’s etymology, an air of legacy is omnipresent whichever way you look at Magento 1.8 – just one that’s still responsive to modern systems nonetheless.

Major Features:

Legacy Compatibility for Modern Systems
Wide & Comprehensive Documentation
Tried & Tested

Suggested Uses:

Wholesale
Consumer Goods

Compatibility:

Magento 1.8
Magento 1.0
Magento 1.7.0.2

16 – Ves Vigoss

Bringing things back to the latest tech, we have Ves Vigoss at number 16

Created with Magento 2 in mind, this theme works with every iteration before Magento 2.3. The sheer range of options can be overwhelming at first, but with a little patience, you can nurture a storefront that displays luxury and high-end products flawlessly.

Major Features:

Nice Selection of Storefront Blocks
Fully Responsive via Bootstrap 3
Product Detail & Quick View
Ajax Cart

Suggested Uses:

Fashion
Accessories
Sporting Goods
Technology

Compatibility:

Magento 2.0.x, 2.1.x, 2.2.x.

17 – FitBody

FitBody is a theme originally designed for, believe it or not, fitness. From sporting goods to activewear, this free Magento theme for download is best suited in these areas, but is malleable enough to work in most goods-based eCommerce storefronts

With an interface and responsiveness to match the agility it represents, FitBody can be a great way to deliver key sales alerts and offer windows to your customer base. Unlike fitness, setting it up is no sweat – there’s a lot of assistive literature online, and the theme itself is designed for easy installation.

Major Features:

Adaptable Loading Times
Responsive to All Devices
Attractive Default Design
Sales-Orientated User Interface

Suggested Uses:

Sports & Fitness
Fashion

Compatibility:

Magento 1.9.x

18 – Ves Bakerop

There’s one bad thing about Bakerop – It’ll make you hungry during setup. Beyond the default food-orientated layout, this is a theme that can adapt to any market area:

Bakerop is truly great for food and catering businesses. The cart and ordering system has had more love than most free Magento themes, so if product options, color variances or rapidly-changing stock fits your business needs, check this one out.

Major Features:

Thorough Cart & Ordering System
Attractive, Warm UI Design
Responsive
Easily Customizable

Suggested Uses:

Catering
Food & Drink
Household Goods
Technology

Compatibility:

Magento 1.9

19 – Ves Need

Magento 2 ready, Ves Need is the definitive choice for those of you after responsive, high-fidelity visuals:

If your product or service line truly shines via beautiful photography and imagery, you can make large use of Need’s block-based design. Large, open panels entice the eye in a manner similar to physical shopping, while a non-invasive UI guides potential customers along.

Major Features:

Clear, Modular Panel-Based Design
Sales-Focused UI
Carting & Checkout Tools
Retina-Ready

Suggested Uses:

Therapeutics
Beauty & Self-Care
Fashion
Luxury Goods

Compatibility:

Magento 2.0.x, 2.1.x

20 – Softonne

In this list so far, we’ve mentioned a few themes that are more than capable of handling software-centric businesses. Softonne, however, is purpose built for it

theme for Software Custom Products softonne

With one of the most advanced search and filtering systems you can get in a free Magento 2 template, Softonne provides the pinpoint precision customers need when searching for the exact product they need. The version we’ve linked is free under certain conditions, but both free and premium versions exist around the web – do a little research, and this theme can help you in a massive way.

Major Features:

Unparalleled Search & Filter Function
Modular Product Cart & Descriptions
Back-End Optimized for File Downloading

Suggested Uses:

Software
Custom Products

Compatibility:

Magento 2.2.5

21 – Ideales

Many businesses operate around a single, central product, with variations acting as the main up-sale and personalization selling point. They’re not typically suited to most Magento themes, but Ideales is very good at it

As you can see by this preview, Ideales offers a different kind of Magento eCommerce. It foregos traditional storefronts for something more common in the service or agency industry – but that can be perfect for bespoke, tailored products, or simply if you want to ease viewers into specific focus points.

Major Features:

Information & Blog-Based Setup
Eye-Catching Layout
Portrays Information Clearly
Narrative-Based UI Design

Suggested Uses:

Furniture
Services
Customizable Products
Information Support for Product Line

Compatibility:

Magento 1.9

22 – Clothes Store

The majority of best Magento free themes work well for fashion and apparel, often being created with that in mind. It’s a huge industry, and if you’re looking for an eCommerce door into it, you should try checking out Clothes Store

There’s not much to talk about with this theme, which isn’t detrimental – it’s actually a big positive of using Clothes Store. Easy to understand and simple to install, this methodology blends into customer experience, offering website visitors a clearly defined view of the products you’re wanting to sell them.

Major Features:

Easy Installation & Maintenance
Simple Video Capability
Intuitive UI
Fast Loading = SEO & User Friendly

Suggested Uses:

Fashion
Accessories
Sporting Goods

Compatibility:

Magento 1.9.2.x

23 – Ves Fasony

A fully touch-optimized experience, Ves Fasony is a modern take on traditional apparel eCommerce

Best suited for stores with constantly-changing product lines, this free Magento theme is laden with sales-boosting features, easily compiled into a smooth back-end of malleable data.

Major Features:

Visual Focus & Good Default Aesthetic
Fast & SEO Optimized
Built for Mobile
Brand Marketing Options

Suggested Uses:

Fashion
Accessories
Sportswear

Compatibility:

Magento 2.0.x, 2.1.x

24 – Gala Eva

This theme has an incredibly simple set-up and maintenance cycle, being perfect for simple, yet effective, eCommerce. Features often have to be sacrificed to facilitate this ease-of-use, yet Gala Eva proves that they can still be present both modularly and effectively.

Major Features:

Powerful, Easy to Use Back-End
Clear Design Puts Products First
Social Media Integrations
Seasonal & Sales Features

Suggested Uses:

Fashion
Furniture
Accessories
Technology

Compatibility:

Magento 1.7
Magento 1.8

25 – FreeGo

The word ‘free’ is in FreeGo for good reason. Smooth lines, clear blocks, and a timeless design allows this Magento 2 theme to be sleek, yet functional

With absolutely no room for confusion, customers are presented with a logically sound eCommerce storefront. Thorough menu systems ensure that, with a little due diligence when digitizing your catalog, your website audience has zero trouble in finding what they need, when they need it.

Major Features:

Clear & Malleable Menus
Simple, Responsive Design
Effective Search Bar & Database Management
Touch & Retina Safe

Suggested Uses:

Technology
Software
Consumer Goods
Household Goods
Sports Equipment
Tools & DIY

Compatibility:

Magento 2.0.x, 2.1.x, 2.2.x, 2.3.x

26 – Portittor

A clean and simple Magento 1.9 theme, Portittor is a robust theme for businesses of all industries. If you’ve got products you need selling via a Magento storefront, and want to do it with as quick a setup as possible, take a look at this one

Unnecessary fluff can be detrimental to otherwise simple products. Portittor is a great vehicle for delivering these products to the customers who need them, alongside urging sales along where necessary via upselling and market tools.

Major Features:

Simple & Clean Design
Easy to Install & Maintain
CMS & Social Media Integrations
Newsletter & Marketing Functionality

Suggested Uses:

Fashion
Accessories
Sporting Goods
Eyewear
Footwear

Compatibility:

Magento 1.9

27 – Classic Template

Another great option for Magento 1.9, HandyStore is often depicted with construction and DIY at its core. Don’t let that mistake you, though – there is very little DIY thanks to a streamlined installation, with only a small element of the site construction relying on you

Of course, HandyStore has kept these themes centric to its marketing because it’s also great for DIY and construction businesses. If your business has a physical, store-based presence, this theme is great at bridging online customers to your brick-and-mortar service.

Major Features:

Integrates Well with Physical Stores
Pragmatic User Interface & Experience
Easy to Set Up & Maintain

Suggested Uses:

Services
Materials & Construction
Businesses with Brick-&-Mortar Presence

Compatibility:

Magento 1.9

28 – SM Glasses

Don’t adjust your spectacles – the SM Glasses theme was built with eyewear as a prime feature:

Obviously, it has uses beyond its namesake. If your product is one base product with many different styles, sizes, colors, materials… Then it’s well-fitted to making the most out of SM Glasses. Businesses who hold stock with a large amount of variance should look at other options, but those who specialize in a specific product type or solution will find SM Glasses to be a brilliant option for consideration.

Major Features:

Easy Product Logging & Entry
Newsletter & Marketing Functionality
Organized, Simple Catalog
Deft Categories & Searching

Suggested Uses:

Technology
Consumer Goods
Industry-Specific Solutions

Compatibility:

Magento 1.7.x

29 – Furnittou

Furniture, as well as wider household decor, can be a tricky angle to walk down when it comes to eCommerce. It’s always in demand, competitive in SEO, and hard to catalog effectively to potential customers. Enter Furnittou:

Room-by-room sorting, easy-to-read text accompaniments… Not only is Furnittou worthwhile considering for the obvious, but it’s essentially a flat-pack in itself – any business who sorts their catalog via clearly-defined, situational categories can build an incredibly functional website out of Furnittou.

Major Features:

Category-Based Catalogue
Smooth Text, Parameter & Info Integration
Clear & Adjustable Product Portrayal

Suggested Uses:

Decor
Furniture
Luxury Household Goods
Garden & Patio
Outdoor Sports

Compatibility:

Magento 1.9

30 – Swifty

It’s hard to feel swift after reading through 29 themes to consider, but here’s one more to dwell on – Swifty

Swifty works best when paired with businesses who sell by the brand. Luxury fashion, perfumes, decor… It can be difficult to portray brands with the luxury they emanate, all while boosting your own name effectively. Swifty eliminates several of these areas for failure by providing a simple, elegant template.

Major Features:

Brand Sorting & Showcasing
Simple & Responsive UI Design
Low Load Times, High SEO Boons

Suggested Uses:

Luxury Goods
Fashion
Sportswear
Speciality Clothing

Compatibility:

Magento 1.x

Choosing the right Magento template for your business is a vital consideration, and you’ve taken a correct step in checking out lists such as this. As we’ve proven, there are a myriad of Magento possibilities, spanning different industries, technologies, back-ends… It’s just as overwhelming as it is exciting, but don’t worry – we’re here to help.

And not just in that generic way; the one that all-too-often follows a list or blog post, reducing the information you’ve just read into ulterior motive and marketing spam. We can help in a real, genuine fashion, bridging your vision with our experience in implementing Magento 2 securely, efficiently, and intelligently.

Marton Sarkadi

Account Director at ITG Commerce, Marton is an Adobe Certified Expert-Adobe Commerce Business Practitioner dedicated to nurturing ITG’s dynamic team by balancing project work and optimizing internal flows.