WEBINAR RECORDING
Composable Commerce and Content, with Cocktails!
Presented by
Hosted on
November 30th, 2023
We continue our mini-series on composable commerce with a deep dive into defining a composable roadmap, with special focus on how content tools can help your business be successful in today’s hyper-competitive market, featuring insights from Dina Apostolou, VP of Brand Experience at Contentful. We mix this discussion with another great cocktail session with the Commerce tech industries resident mixologists for a fun, engaging, and enlightening discussion.
Join us for an hour of cocktails and commerce
ABOUT THE HOSTS
Brian Walker 
Former Forrester Analyst and Chief Strategy Officer at hybris and Bloomreach, now Founder and Principal at StrategyēM, a boutique strategic advisory firm focused on commerce tech and services industry – and Co-Chief Mixologist at Cocktails & Commerce.
Bill Friend
Former GM, Enterprise Commerce at Adobe and NA Sales leader for SAP Commerce, hybris, and Endeca, now Founder and Principal at StrategyēM, a boutique strategic advisory firm focused on commerce tech and services industry – and Co-Chief Mixologist at Cocktails & Commerce
Dina Apostolou 
With over two decades of marketing technology experience, Dina has a track record building diverse high-performing teams, scaling marketing programs and bringing successful cloud products to market through storytelling, creative problem solving and cross-functional collaboration. Dina currently serves as the VP of Brand Experience, leading the Brand Experience team at Contentful.
Alex Bullock
Alex has spent the last 20+ years in sales & partnerships with companies like hybris, SAP, Amplience, Elastic Path and Dotdigital. As ITG’s VP, Revenue, he leads new business growth and is excited to support our strategy around composable commerce. Alex also enjoys a cocktail + commerce related banter with Bill & Brian as often as possible.
About ITG 
ITG offers comprehensive custom development solutions, supported by a team proficient in frontend, backend, and server-side technologies. Our strategic emphasis lies in the future of Composable Commerce, enabling businesses to construct customized applications from top-tier commerce components. We are dedicated to crafting purpose-oriented customer experiences seamlessly integrated with cloud services, addressing the ever-evolving requirements of major brands.