It’s official, ITG is now a Platinum Partner for Shopware! Learn More
Getting to know Shopware
What is Shopware
The German-made software solution is a leading e-commerce system and is used by some of Europe’s biggest brands, retailers and manufacturers in the B2C and B2B sectors. Well-known customers include Aston Martin, Borussia Dortmund, Jägermeister, Haribo, Philips and thyssenkrupp. As a forward-looking open source solution, Shopware gives users the freedom to achieve their growth potential quickly and easily – through more flexibility and less complexity. To date, more than 100,000 companies have relied on a Shopware solution.


solutions
Product management
Products are at the heart of your online business – from one standard software solution, Shopware provides you with everything you need to effortlessly get started selling.
- Intuitive creation of products and categories
- Infinite number of products
- Import and export of products
- Maintenance of product types and characteristics
- Product can be assigned tags (tagging system)
- Creation and management of your own free text fields
- Variant capability and filtering of item variants
- Creation and sale of virtual products
- Sale of customised products
- Product ratings and cross-selling function
manage customers
Customers and prices
Managing customers and orders, as well as various pricing configurations, belong to the core functionalities of your online shop.
- Rule-based prices, e.g. certain customer properties or shopping basket configuration
- Customer group-specific prices
- Country-specific currencies and tax rates
- Creation of customer groups and customer profiles
- Structured shopping basket and checkout processes
- Optional guest ordering without registration
- Multichannel capability – B2B and B2C
- Special B2B features
- Clear customer and order management
- Automatic document generation, e.g. invoices or cancellations
- Take orders quickly and easily via the administration

Schedule a time to discuss Shopware!
- Fast
- Shopware

Operation
Shop configuration
Intuitive operation, numerous features, comprehensive configuration options: Shopware creates an agile and straightforward work routine.
- Intuitive user guidance during the installation process
- Multichannel capability: unlimited number of shops including management via a backend
- Any number of sales channels, shops, links
- Completely multilingual
- Many language packs available
- Simple creation and integration of forms
- Comprehensive import and export functions with freely definable profiles and mappings
- Easy configuration of shipping and payment option
- Risk management (via rule builder) to avoid payment defaults
- Any number of filtering options
- User management with various login data and rights and roles management
- Central and intuitive media management
- Find things quickly thanks to universal and powerful search in the backend
- Configurable error pages
- Tagging function for grouping customers, products, etc.
Pixel perfect
Design
Managing customers and orders, as well as various pricing configurations, belong to the core functionalities of your online shop.
- Fully customisable online shop design
- Professional design templates
- Conversion-optimised design already available with the standard theme
- Fully responsive display that is optimised for all end devices
- Powerful search function
- Integrated content management system (CMS)
- Drag & drop editor for creating pages such a landing pages, category pages or detail pages
- Quick View free from the
- Professional Edition and higher
- Storytelling / Section-by-section scrolling free from the
- Professional Edition and higher
- Social Shopping free from the
- Professional Edition and higher
- Adjustable catalogue listings and customisable filter functions
- Configurable HTML and text emails


sales
Marketing
From the standard version of Shopware, we provide you with various marketing features that have been specifically designed to boost your sales.
- Vouchers and discount codes
- Product exports for price search engines and affiliate platforms
- Creation of dynamic product catalogues with flexible filter criteria – product streams
- Powerful promotional functions such as time-controlled discounts
- The most important SEO functionality already integrated as standard
- Optimised for mobile-first indexing
- Comprehensive statistics including bounce analysis
- Creation of responsive and SEO-optimised content elements via
- CMS functions
- Standard Google Analytics integration (recording of all relevant ecommerce figures)
Fast & Efficient
Technology
Lean, efficient and powerful: Shopware exclusively uses state-of-the-art technologies to provide you with a secure and scalable system.
- Shopware is completely open-source and available on GitHub
- Compatible with the latest PHP version
- Symfony full stack
- SSL capable
- Dataprotection and Cookie-consent-tool
- API-first – all processes can be operated via API
- Elasticsearch integration
- Bootstrap, Twig & JQuery as frontend technologies
- Blue-green deployment for incremental updates on cluster systems
- Use of additional frameworks, e.g. jQuery, AngularJS or
- Ember.js possible
- Composer integration
- Migration assistant for simple switchover to Shopware *available as a free app
- Comprehensive caching layer (HTTP, entities, search indexing)
CAPTCHA and honeypot solutions to avoid spam - CSRF protection
- Production template


growth
Expandability
With over 3,500 apps and themes available in the Shopware Store, you can easily add new features to your shop.
- More than 3,500 apps, templates and interfaces in the
- Shopware Store
- Standard interfaces for the most popular payment providers and options including PayPal, Klarna, credit cards, etc.
- Various interfaces for common systems such as ERPs, newsletters, online market places, payments, etc.
- Plugin manager in the administration for simple management, installation and update of your extensions
- Compatibility with multishops
- Plug-and-play installation of apps and themes
fast & easy
support
Whether Professional Edition or Enterprise – you have various support options available to protect your investment for the long-haul.
- Freely bookable support options with different scope
- International product support from our headquarters in Germany
- Comprehensive documentation
- Complimentary first installation from Professional Edition and higher
- Free updates for your shop with active Subscription from Professional Edition and higher
- Huge Partner network to assist you in your project implementation

CASE STUDIES